One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
Hangtags.Nametags, Tickets to an event or Tiny greeting cards you might attach to a gift basket or other gift.It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enc! lose the cards with all your outgoing correspondence. That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of your customer's next appointment.They will keep it in their wallet or planner and will always have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.
Place your business cards on bulletin boards at local restaurants, supermarkets, libraries, and your children's schools. At your place of business, have a bulletin board where others can post the cards in return for enactment out your card! s to others. If you see a fishbowl offering a drawing for a pr! ize, put your business card in. Somebody drastic might see it and get hold of you. You never can appreciate who should open the mail that day. If Realtors can sell houses this way, why can't you fashion boom the same way? If you ship products, for example, include a card amongst every package. Send business cards amidst all thank you notes and letters you send out. Include your get a message to guidelines in your email signature as well. It serves as an electronic arena card. Include business cards with all of your correspondence, not excluding charges you pay.
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In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card! .Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity. If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...
They will appreciate the fact that they didn't have to spend valuable time flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It's a snowball effect that can't ! be beat!On my fridge, you'll find magnets from Wing Stop and Boston Mar! ket restaurants, Domino's and Papa John's pizza, a heating and air specialist, a massage therapist, the local veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there, but I do know that they don't move from the prominent spots they were placed months or years ago.Creating Magnetized Business Cards,Now that you are convinced of the positive effects that magnetic business cards can have for your company, what's the best way to obtain them?Option #1: Buy stick-on magnets and attach them to the back your current business cards You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price.
The sleeves are a uniform size, keeping the box tidy. But you may be different--any system will work, as long as you are consistent with it.To Keep or Not to Keep?Some people say you should keep every business card you have ever received, while others think you should throw away the cards ! you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven't been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it's not likely that I will.If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven't been in close contact with.Finally, remember to follow up with your contacts!
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